AI vs Human in B2B Customer Support 2026: When to Automate, When to Hire, and How to Combine Both
B2B support teams are caught between AI efficiency and the irreplaceable human touch. Based on data from 50+ support tool evaluations and benchmarks across Intercom Fin, Zendesk AI, Freshdesk Freddy, and live human agent performance, here is what actually works in 2026.